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About Us

An About Us page exists to share a business’ story and history and provide a deeper connection with customers. Consumers want to know the team behind the brand they are supporting. An About Us page provides the perfect real estate to pull back the curtain and reveal who is working behind the scenes. See how Kinsta stacks up against the competition. Select your provider Compare Most importantly, though, an About Us page facilitates trust between the consumer and the business. More than 33% of consumers say that “trust” is a core factor when deciding which businesses to support. With an About Us page, you can begin to form an emotional relationship with customers and engage with them on a deeper level. So how can you create one that resonates? Let’s look at some of the components you need to include in your About Us page. The best About Us pages share the company and founders’ stories. It’s a chance to pull back the curtain on the business and showcase the people who make it happen. Some of the most effective About Us pages:

  • Connect the consumer to the business on a deeper level
  • Provide contextual insight into why the founders created the business
  • Share the business’s core values, mission, beliefs, and vision
  • Answer any questions that consumers may have about the business

How can you accomplish those objectives through your About Us page? First, let’s look at a commonly-used About Us page template that drives success

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There are four main components to an About Us page:

1. Share the story of why the company was founded This is your chance to focus on your company’s “why.” It could be what sets you apart from other competitors on the market. Share the moment you gained the inspiration for your business and what motivated you to start it.

2. Highlight your background and your founding team’s role Who are you? Why are you the right person to lead your company at this time? Share your background and personal story. That’ll connect you to your customers.

3. Document the evolution of the company State everything from the obstacles to the product enhancements. Bring your new customers up to speed. Where is the company today? How is it different from where it was before?

4. Document the mission and vision What is your company trying to solve? Where is it going? End the About Us page by detailing the steps you’re taking to transform the business into your ultimate vision. With these four components, you’ll create a stellar About Us page that will wow prospects and convert new customers. Combining these elements with the right website builder and proper page design will help you transform a visitor into a customer. It’s important to remember what your customers want, too. Users in your target audience want to see your mission statement, social proof, and an example of using your product. These elements on your About Us web page will build trust with the target audience. Now, let’s look at some companies that championed those components and brought them to life.

Frequently Asked:

Software Engineering Facts,One of the most popular careers in the coding space is as a software engineer.

The world of coding has exploded in recent years thanks to a neverending supply of tech geniuses making news apps and earning billions. While not all of us will become the next Gates or Zuckerberg, careers are plentiful and the opportunities are endless. These coders work on a variety of tasks, from the apps and software people use every day, to the operating systems that let these programs operate. Software engineers are great problem solvers, like to think outside of the box, and work in a constantly changing environment. Sound like fun? Read on to find out about a career as a software engineer!

  • 01 Job Outlook is Strong

    Careers in software engineering are growing at a rapid pace – 17% over the next 10 years to be exact. This number could jump even higher as more people become concerned about computer security and require software to protect their information. This doesn’t mean you need to be a computer science major either, there are countless of free programs online to teach you programming (like Codeacademy), or you can check out a coding bootcamp. Compared to the average job growth rate among all industries, software engineering is a safe bet to land a job in the future.

  • Although it’s true that every company needs a technology presence now, that doesn’t mean each company has a full time tech staff. Many companies will hire a technology firm for contracted work to help them with their current goals, such as a new website or app. As can be seen in the chart below, 33% of software engineers work in design and other services, while only 4% work directly in company management of technology.

  • When you think of coding you generally think of Silicon Valley, but that isn’t the top area for software engineer employment – New York City has the most software engineers at over 54,000. The majority of the top cities hiring software engineers are on the coast though, so if you intend on living further inland, a job in software engineering may not be for you.

  • Due to high demand it’s not surprising that software engineers receive large salaries for their work. The median salary for an entry level software engineer is $75,275. This salary will jump as you gain experience too – according to the Bureau of Labor Statistics the average salary for a software engineer is $100,690.

  • You shouldn’t expect to be home by dinner as a software engineer, 44% of engineers work after dinner. On average, software engineers work an average of 8.5 hours a day, higher than the national average of ~7 hours.


Key skills for software developers

  • . Mathematical aptitude
  • . Problem-solving skills
  • . Programming languages (different types of developer role require different languages)
  • . Excellent organisational and time management skills
  • . Accuracy and attention to detail
HTML 100%
CSS 90%
JavaScript 75%
MongoDB 45%
Twilo 15%

Services: Ask: what do people want to know about our products and services?

When you are stuck trying to develop content, a good starting place is to ask what it is exactly that your audience wants to know. After all, your products and services should act as a solution to their needs. Yet, do not leave your products and services as stand-alone documents, answer the questions that your customers are asking. A really great way to do this is to have a creative Q & A section. You can either develop these questions (and answers) yourself based on what people ask you and your sales team the most, or you can actually turn to social media and emails where people have explicitly asked your product and service related questions. In any case, developing content around this notion of product Q&A will show your ability to anticipate the needs of your customers, but it will also give you an interface that you can constantly update, change, and revise for fresh content.

An interactive sales person: be conversational

There are so many ways that you can be innovative in presenting these pages as a space for an interactive sales experience. According to CopyPress, your website should act as an online sales person – not just offering descriptions of products, but focused on sales and giving your audience plenty of reasons that people might want to buy from your site. This idea is most important when developing summaries for each product or service. You definitely need to have one, but you have to do it right. Your description really should be more of a “brief summary.” While it doesn’t need to be lengthy, it does need to provide some explanation as to why the customer should choose to buy it from you. Descriptions of the product itself are not enough. Take this as an opportunity to provide some information to your client so that they are not left with questions hanging over their heads before purchase. Here are some things your summaries should tell:

  • Why the product or service is useful
  • Why they have a need for your product (that they hadn’t considered before)
  • Why your company is the best option
Remember that you don’t want to overwhelm them with information – being concise and considering careful integration with this kind of content is key. Use first-person language to help answer the questions above, but keep out all of the fluff. Keep your content organized and then move on to other elements of the page.

Continue to brainstorm for new approaches

When you are trying to be innovative in developing your product and sales pages, it is always your best bet to turn to the people that know the product best. Ask your employees the aspects of products they have to explain over and over again. Ask your regular customers what it is that they love about your product. Ask members of your local community why they choose to shop at your store (online or in-person) over others. While there is not necessarily a one size fits all plan for creatively developing these pages, figuring out what your brand wants to say and how these pages need to tell your story boldly to new clients is one step of the equation. Remember, doing this market research will be an opportunity for you to continuously develop and grow the content on these pages, and this in turn will help your SEO. Don’t miss out on the opportunity to make your service and product pages as appealing and interesting as they can be.

Create a sense of urgency

Creating a sense of urgency with content on a product/service page is a balancing act. On the one hand, you don’t want a buyer to think that a product they fall in love with is going to go away out of the blue once they purchase; but on the other hand you don’t want them to wait to purchase your product or sign up for the service. One of the ways you can create a sense of urgency is by making sure that you utilise content on these pages to send that message. Develop content that is going to get visitors hooked and also feel the need to buy or sign-up ASAP. There are a variety of ways to do this: promotions, monthly offers, showcased products, all of which involve creatively developing content which can be updated on a regular basis!

Make content unique and capture attention

Since this is an opportunity for creative freedom and being innovative, push the limits with uniqueness. Here are some ideas that you can make content more unique on these pages and also increase conversions:

  • Pay attention to aesthetics like layout, style, and color choices
  • Find ways to use appropriate images and video
  • Incorporate your brand and mission as often as possible
  • Utilize customer reviews to make a claim for success stories and satisfaction
  • Make customer reviews visual
  • Link to other related content on your site
  • Add a “suggested” section based on demographics and user interest
All of these points are becoming more commonplace on product and service pages, but it’s still a great way to offer your audience something more.

Call To Action

Use strong action words
Most Common CTAs Ecommerce SaaS conversion Non-profit conversion Newsletter or community Freebie giveaway General
Buy, Shop, Order, Reserve, Save, Add to Cart, Pick, View
Try, Get Started, Subscribe, Sign Up
Donate, Commit, Volunteer, Adopt, Give, Support
Subscribe, Join, Sign Up, Refer
Download, Get, Grab, Claim, Take advantage of
Learn More, See More, See How, Start, Find Out, Check it Out, Click here, Continue, Swipe Up,

Writing short and strong CTAs is not only more persuasive, but it’s also necessary due to the character limits on ads. Start with a verb (“buy”) and follow with an adverb (“now”) or a subject (“ebook”) or both. Here are two call to action examples to the above statement: “Buy Now” or “Download this ebook now.” Below are some of the most common call to action verbs broken down by intention. Simply pair them with the offering of your business.


An effective Contact Us page typically starts with a catchy header. This draws the visitor in and encourages them to utilize your support offers.


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